Note: This story was first published on 21st February 2025.

Gamescom Asia and Thailand Game Show have officially announced a partnership (read about it here) that will create Southeast Asia’s largest gaming event, which quite frankly, should come as no surprise for those watching the gaming industry closely. Set to debut in October 2025 (16-19), the new-look gamescom asia x Thailand Game Show, promises to bring together the best elements of both events,

Both Gamescom Asia (GCA) and Thailand Game Show (TGS) have been cornerstones of the region’s gaming scene, but until now, they were separate entities held days apart. The 2024 editions of both shows, for instance, took place on the same weekend (17-20 October). GCA, launched in 2021, quickly became Southeast Asia’s key B2B and B2C platform, drawing thousands of attendees from around the world to its Singapore home base. Koelnmesse, the event organizer, says the event’s most recent edition in 2024 attracted over 40,000 visitors from 78 countries and 177 exhibitors.

On the other hand, TGS, which first took place in 2006, has been a fan favourite in Southeast Asia, attracting over 185,000 visitors in 2024 alone. Known for its electrifying atmosphere and focus on consumer engagement, TGS has become the go-to event for gamers eager to experience the latest in gaming technology, indie titles, and esports competitions. With this history of massive crowds and passionate fans, the Thai event has cemented its place as the region’s largest B2C gaming showcase.

Now, by merging their resources and expertise, both events will come together to create a powerhouse event that spans both the B2B and B2C gaming sectors, offering a more comprehensive and dynamic experience than either could provide individually. This partnership not only makes sense geographically, given the proximity of the two countries, but also from a logistical standpoint. The timing of both events, previously held in close succession, often led to scheduling conflicts for exhibitors and attendees. By combining them, gamescom asia x Thailand Game Show aim to streamline the experience and ensure that businesses and gamers alike can make the most of their time at the event.

For TGS, this collaboration is a massive win. GCA provides the event with greater international exposure and credibility, tapping into the global network and reputation that Gamescom has built over the years. With support from the Thai government and local gaming industry stakeholders, the partnership is expected to elevate the country’s standing as a prominent gaming hub in Asia. As Pongsuk Hiranprueck, founder of Thailand Game Show, puts it, “This historic collaboration presents tremendous opportunities for gamers and developers in Thailand, marking a significant leap forward for our gaming industry.”

On the flip side, GCA stands to benefit from the TGS’s vast audience, creating an opportunity to tap into a new, passionate gaming community in Southeast Asia. By combining forces with an established fan-focused event, GCA can expand its reach and attract a wider array of exhibitors and attendees too, broadening its scope and solidifying its position as the region’s leading business and consumer gaming event.

The collaboration comes at a time when Southeast Asia’s gaming market is experiencing rapid growth. According to a recent Markwide Research report, the region is poised to become one of the largest and most lucrative gaming markets globally, driven by a combination of rising disposable incomes, an expanding digital economy, and a younger, tech-savvy population. This merger of GCA and TGS is clearly poised to capitalise on this momentum, offering a platform that caters to both the business side of the industry and the gaming community, all under one roof.

However, the merger also raises an interesting question: what does this mean for Singapore’s position as a regional gaming hub? As the home of the revamped GCA since 2021, our sunny island has long been a central figure in Southeast Asia’s gaming ecosystem. Its infrastructure, connectivity, and status as a tech hub have made it an ideal location for global business events like GCA. But with the event now moving to Bangkok in 2025, Singapore could lose some of its shine as the dominant gaming destination in the region.

While Singapore’s reputation as a business and innovation hub will not be eclipsed overnight, the move to Thailand may signal a shift in the region’s gaming dynamics. Thailand, with its growing gaming community and increasing international recognition, could now become the focal point for the Southeast Asian gaming industry. The Thai government’s strong backing, market size and local industry support further enhance Bangkok’s appeal as a new gaming hotspot, potentially diluting Singapore’s prominence in the space. It’s challenging times

That said, Singapore is unlikely to be overshadowed entirely – many publishers including PlayStation, Ubisoft and Sega have setup headquarters or studios here – but the city-state will need to find new ways to maintain its status and appeal in an increasingly competitive market and ensure it remains relevant in the region’s fast-paced gaming industry.

Aaron Yip /
Freelance Gaming & Lifestyle Editor

An industry veteran with more than 20 years of experience. When not spending time on his gaming PC and consoles, he can be found in Hyrule solving ungodly puzzles and collecting gems.